Operational Strategy

Types Of Strategies

Types Of Strategies

Operational Strategy

Operational Strategy refers to the plan and actions a company uses to achieve its business goals and objectives through the efficient use of resources and processes. It involves designing, controlling, and improving the production and delivery of the company’s products or services.

Features
  • Resource Allocation: Operational Strategy involves allocating resources such as labor, technology, and capital to different departments or projects to maximize efficiency and productivity.

  • Process Optimization: It focuses on optimizing processes to reduce waste, improve quality, and speed up production. This can include adopting new technologies or refining existing workflows.

  • Performance Measurement: It includes setting Key Performance Indicators (KPIs) and regularly measuring performance against these metrics to ensure the company is on track to meet its operational goals.

Advantages
  • Increased Efficiency: An effective operational strategy can streamline processes, reduce waste, and lower costs, leading to higher productivity and profitability.

  • Improved Quality: By focusing on process optimization and performance measurement, companies can enhance the quality of their products or services, leading to greater customer satisfaction.

  • Better Resource Utilization: Efficient resource allocation ensures that all resources are used optimally, which can reduce unnecessary expenses and improve overall operational effectiveness.

Disadvantages
  • High Implementation Costs: Developing and implementing a comprehensive operational strategy can require significant investment in technology, training, and process changes.

  • Resistance to Change: Employees may resist changes in processes or technology, leading to potential disruptions and a decline in morale.

  • Complexity: Managing and coordinating various aspects of operational strategy can be complex and time-consuming, potentially diverting attention from other important business activities.

Example:
Toyota is a prime example of a company with a strong operational strategy. Toyota's operational strategy, often referred to as the Toyota Production System (TPS), focuses on continuous improvement (Kaizen), just-in-time production, and respect for people. This strategy has allowed Toyota to maintain high efficiency, reduce waste, and produce high-quality vehicles, establishing it as a leader in the automotive industry.